1. Who we are
Squared Away is run by SQRD Away Limited, a New Zealand company ("we", "us", "our"). This policy explains what personal information we collect when you use the Squared Away apps, website and services (together, "Squared Away"), why we collect it, who we share it with and what you can do about it.
We are responsible for your personal information under the New Zealand Privacy Act 2020. If you are in the European Economic Area, the United Kingdom, Australia, the United States or elsewhere, you may have further rights under your local law, and we will honour them.
Questions about privacy go to support@squaredaway.ai.
2. What we collect
Information you give us
- Account details — your name, email address, phone number (if you sign in by phone), password (stored only as a secure hash by our sign-in provider), profile photo and business or account name.
- Your inventory — the spaces, storage locations, containers, items, tools, assets, consumables, notes, quantities, values and other details you record, and the photos and videos you take or upload of them.
- Team information — the names and email addresses of people you invite to your account, and the roles and permissions you give them.
- Messages — what you send us through support, feedback or contact forms, and email you send us.
- Voice input — when you use voice search or voice entry, the audio is transcribed so we can act on it. We do not keep the recording.
- Programme details — if you join our referral or affiliate programmes, the details needed to run them, including payout details for affiliates.
Information we collect automatically
- Usage information — which screens and features you use, searches you run, and how the app performs, so we can fix problems and improve the product. This may include session recordings of how you move through the app, with text you type masked.
- Device and technical information — device type, operating system, app version, browser, IP address, language and approximate location derived from your IP address.
- Crash and error reports — what went wrong and the state of the app when it did.
- Advertising attribution — on iOS, only if you allow tracking, and on other platforms where permitted, which ad or campaign brought you to us.
- Cookies and similar technologies — on our website, to keep you signed in, remember your preferences and measure how the site is used.
Information from others
- Sign-in providers — if you sign in with Apple, Google or Facebook, we receive your name, email address and profile picture as that provider shares them. We never receive your password for those services.
- App stores and payment providers — confirmation of your purchases and subscription status. We never see your full card details.
- People who invite you — if a teammate invites you to their account, or a friend refers you, they give us your email address.
3. How we use it
We use your personal information to:
- provide Squared Away — store your inventory, sync it between your devices and your team, and let you search it;
- recognise items in your photos and understand natural-language searches, using AI services (see section 4);
- create and secure your account, and keep the service safe from fraud and abuse, including fraud in our referral and affiliate programmes;
- process subscriptions, capacity purchases, referral rewards and affiliate commission;
- send you service messages, such as sign-in codes, receipts, security notices and changes to these documents;
- send you product news and tips, if you have agreed to receive them — you can unsubscribe at any time;
- respond to your questions and feedback;
- understand how Squared Away is used so we can fix bugs and improve it;
- measure our advertising; and
- meet our legal obligations.
If you are in the EEA or UK, we rely on these legal bases: performing our contract with you; our legitimate interests in running, securing and improving the service; your consent, for marketing and ad tracking, which you can withdraw at any time; and compliance with law.
We do not sell your personal information, and we do not use the contents of your inventory to advertise to you.
4. Who we share it with
We share personal information only with the service providers who help us run Squared Away, under contracts that limit what they can do with it, and only as much as they need:
| Provider | What they do for us |
|---|---|
| Google Cloud and Firebase | Hosting, database, file storage, sign-in, app analytics |
| Google Gemini | AI recognition of item photos and natural-language search |
| Typesense (hosted by us) | Searching your inventory |
| RevenueCat, Apple, Google Play, Stripe | Subscriptions and payments |
| PostHog | Product analytics and session recordings |
| Sentry | Crash and error reporting |
| MailerLite | Email newsletters and product updates |
| Apple, Google, Meta | Sign-in, and advertising attribution where you have allowed it |
| Singular | Measuring which ads and campaigns bring people to us, where you have allowed it |
We also share information:
- within your account — people you invite to your account can see the inventory and activity in it, according to the role you give them;
- when the law requires it — to comply with a court order, legal process or lawful request from a public authority;
- to protect people — to prevent fraud, or to protect the rights, property or safety of our users, the public or us; and
- if our business changes hands — to a buyer or successor, who must keep protecting it under this policy.
5. Where it is stored
Our service providers store and process information in the United States and other countries outside New Zealand. When we send personal information overseas we take reasonable steps to make sure it is protected to a standard comparable to New Zealand law, including relying on providers' standard contractual clauses where those apply.
6. How long we keep it
We keep your information for as long as your account is open. When you delete your account, we delete your inventory, photos and profile, generally within 30 days, though copies may persist in backups for up to a further 90 days. We keep some records for longer where we need to — for example, purchase and tax records, which New Zealand law requires us to keep for seven years, and records needed to resolve disputes or prevent fraud.
7. Your choices and rights
You can:
- see and correct most of your information directly in the app;
- delete your account at any time from the app's account settings, which deletes the information in it as described in section 6;
- ask for a copy of the personal information we hold about you, or ask us to correct it;
- unsubscribe from marketing email using the link in any message;
- turn off tracking on iOS in Settings → Privacy & Security → Tracking, and limit ad tracking on Android in your device settings; and
- revoke permissions such as camera, photos and microphone in your device settings at any time.
If you are in the EEA or UK, you also have the right to object to or restrict our processing, to data portability, and to withdraw consent. California residents have the right to know, delete and correct their information and not to be discriminated against for exercising those rights; we do not sell or "share" personal information for cross-context behavioural advertising as California law defines it, beyond ad attribution you have allowed.
To make a request, email support@squaredaway.ai. We may need to confirm who you are first, and we will answer within 20 working days. If you are unhappy with how we handle your information, you can complain to the New Zealand Office of the Privacy Commissioner (privacy.org.nz) or your local data protection authority.
8. Security
We protect your information with encryption in transit and at rest, authenticated access to your photos, access controls and monitoring. No system is perfectly secure, so we cannot guarantee it, but if a breach is likely to cause you serious harm we will tell you and the regulator as the law requires.
9. Children
Squared Away is for businesses and is not directed to children. We do not knowingly collect personal information from anyone under 16. If you think a child has given us information, contact us and we will delete it.
10. Changes
We may update this policy. If we make a significant change we will tell you in the app or by email before it takes effect. The date at the top shows when it last changed.
11. Contact
- Company: SQRD Away Limited, New Zealand
- Email:
support@squaredaway.ai